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If you’re a trucking company looking to attract more drivers, there are several ways to get started. These include creating a company culture, optimizing your job description, and more.

Drivers want to work for companies that understand their needs and care about them as people. Recruiting candidates with these values can help your company retain top drivers and build a strong driver workforce.

Create a Job Posting

When recruiting drivers, creating a job posting is an essential part of the process. It’s crucial to develop a good job description that captures the attention of drivers and lays everything out in an easy-to-read way.

The job description should include information about salaries/rates, schedules, haul info, and any other vital details. It will ensure that potential candidates can make an informed decision about whether or not the job is right for them.

Another critical component of the job description is letting potential drivers know what’s expected of them and the qualifications that they are looking for. It can include the minimum training and experience requirements and any skills required for the position.

It’s also important to remember that truck driver recruitment is time-consuming and labor-intensive. Therefore, creating a system that streamlines the process and allows truck driver recruiters to hire fewer drivers at a time while maintaining high quality and productivity is critical.

Create a Company Culture

Strong company culture is among the most critical factors attracting potential truck drivers. According to a recent American Transportation Research Institute report, 84 percent of younger drivers consider company culture necessary.

Drivers are likelier to stay with a company that reflects their values and will be happier in the long run if the work environment respects their needs. This kind of respect will be more likely to attract applicants and help you avoid falling victim to the ongoing driver shortage.

To get started, you should list core values to which everyone at your company will be held accountable. These can include honesty, accountability, passion, diversity, and leadership.

Once you’ve outlined these values, it’s important to live them out daily so that the culture stays cohesive and positive. It may mean reiterating these values, discussing them at employee meetings and in company documents, and implementing the core values in your day-to-day operations. It also means allowing your employees to shape the culture so that it’s a reflection of their values and expectations.

Hiring Truck Drivers

Create a Job Description

When recruiting drivers, a job description is one of the most important aspects of attracting top-quality candidates. It is because it sets the expectations for applicants and demonstrates how you want them to behave in the workplace.

You’ll want to write a truck driver job description that is clear and precise. It will help you attract the best candidate and save time in the hiring process.

The first section of the job description should outline the position’s responsibilities. It includes the tasks that your new hire must complete each day, such as maintaining records of inspections and ensuring safety equipment is installed on company trucks.

Next, you should outline the qualifications and experience required for this position. You can list these in two separate sections to filter out applicants who don’t meet your needs.

It would be best to mention pay and benefits as soon as possible in the job description so that candidates can quickly scan the document and find out what interests them. You can list these in a bulleted list to ensure your job description is easy to read and understand.

Create a Social Media Profile

Potential drivers might be reached through social media platforms. They can be used to showcase your company culture, offer training and development opportunities, and highlight your benefits/pay.

To attract the best candidates, ensure your profile is clean and professional. Also, include information about your trucking experience and qualifications.

Drivers are looking for a career change and are searching the web and social media to find companies that are right for them. It would be best to meet them where they are so they’ll be more likely to think of your trucking company when ready for a new job. Remember to interact with the group members and respond to their posts. It will set you apart from the competition and show your drivers that you are a friendly, personable, and trustworthy company.

Create a Company Website

The trucking industry currently needs more drivers. With 300,000 people leaving the field annually, trucking recruiters need a strategy to attract quality applicants.

Making a corporate website where potential employees can learn more about the employment prospects at your business is one approach to do this. It will enable you to stand out from the competition and generate better-qualified leads for your recruitment team.

A company website should be built to be user-friendly and communicative, allowing potential drivers to easily apply online and reach you directly when they have questions. This type of site will also increase your chances of receiving new leads regularly and can help you generate more revenue over time.

Your company website should feature a wide variety of content, including blogs, photos, and videos that paint your company in a positive light. Different drivers consume content differently, so you must ensure your content is relevant and exciting to the type of drivers you seek.